App Store search and charts, measured
Evidence-led guides to App Store search demand, competition, and chart movement—using Apple-reported demand, observed results, and public rating counts rather than download or revenue estimates.
App Store competitor keyword gaps worth closing
You can't read a rival's keyword field, but you can see where they appear in App Store search. Here is how to find their terms and which gaps matter.
App Store keyword field mistakes that waste characters
Spaces after commas, plurals, stopwords and words already in your title all eat into the 100-character keyword field. Here is how to find and fix them.
How to validate an app idea with App Store data
Validate an app idea with Apple-reported search demand, observed competitors, and a practical pre-build checklist—without relying on guesswork.
Why every app has keywords it can win
Most apps never chart. Search is hundreds of separate boards instead of one, and winning a specific term takes relevance and real demand, not scale.
Most apps appear for exactly one App Store search term
We measured how many of Apple's public search results a charting app actually appears in. Most show up for one term, some for none.
How much of the App Store top 100 changes each day
Several hundred apps join a US App Store top-100 chart overnight, and most of them are small. Here is what daily chart turnover actually looks like.
Which App Store categories are easiest to chart in
Category difficulty, measured by how few ratings the incumbents actually carry and ranked live from daily US App Store chart data. No download estimates.
What Apple tells you about your App Store rank
App Store Connect reports impressions, downloads and conversion — but never your chart position. Here is exactly what is missing, and how to fill the gap.
How we decide an App Store rank move is worth an email
Most day-to-day rank movement is noise, not news. Here is the threshold, cooldown and flap logic that decides which App Store chart moves earn an email.
Want this for your own app?
Look up any iOS app to see its current chart position and daily history.